About Middlewich Machinery Ltd
Meet the Middlewich Machinery Team
At Middlewich Machinery, we take pride in our experienced and knowledgeable team. Each member plays a vital role in keeping our customers’ machinery running smoothly and ensuring they have the best equipment for the job.
Our Team
Peter Hough
Founder & Director
With a lifelong passion for turf care and machinery, Peter started Middlewich Machinery at just 19 years old. He leads the business with expertise, hands-on experience, and a commitment to delivering top-notch service to landscape contractors, sports grounds, and professional gardeners.
Jemma
Parts Manager
Jemma ensures our customers get the right parts, at the right time. With an in-depth knowledge of groundcare machinery and components, she keeps the workshop and our clients’ fleets running efficiently.
Paul
Sales Manager
Paul is dedicated to helping our customers find the perfect solutions for their needs. His in-depth product knowledge and genuine passion for customer service ensure that every client receives tailored advice and support.
Alex
Machinery Mechanic
Alex oversees our busy workshop, ensuring that repairs, servicing, and maintenance jobs are completed to the highest standards. His expertise keeps our customers’ equipment in peak condition.
Jake
Machinery Mechanic
Jake is a highly skilled mechanic specialising in diagnosing and repairing a wide range of groundcare machinery, from ride-on mowers to compact tractors.
Carl
Machinery Mechanic
With years of hands-on experience, Carl plays a key role in our service and repair team, helping customers minimise downtime and keep their machinery operating smoothly.
From One Man and a Van to a Leading Groundcare Machinery Supplier
Meet Peter Hough – Founder & Director
Hi, I’m Peter Hough, the owner and director of Middlewich Machinery Ltd. I started this business at just 19 years old—armed with nothing but my van, my spanner, and my determination to build something from the ground up.
My passion for turf care and groundcare machinery has been with me from the start. I studied Land-Based Technology at Reaseheath College in Nantwich, which gave me a solid technical foundation. My first full-time role was with an agricultural and plant dealer, where I gained hands-on experience working with machinery in the field.
Then, I took a role at High Legh Golf Course in Knutsford, an 18-hole championship course and a 9-hole academy course. This was a turning point for me—I wasn’t just working on machinery anymore, I was deeply involved in the science of turf care and grounds maintenance. That’s when I was truly bitten by the turf care bug.
Following My Passion & Growing a National Customer Base
Starting out, I took on all kinds of agricultural and horticultural work, but my spare time was always spent on the golf course—first as a mechanic, then as a player. Just like in golf, great turf care requires dedication, expertise, and attention to detail. Over the years, I refined my skills, built strong relationships with clients, and developed a reputation for trusted, reliable service.
Expanding to Meet Growing Demand - A New Growth Phase & Customer-Focused Innovation
Now in 2025, Middlewich Machinery is entering another exciting phase of growth and customer-driven innovation. Over the years, we’ve listened to our customers, adapted to their needs, and implemented key changes to enhance our service and support. We’ve expanded our product range, improved our service response times, and introduced tailored support packages to better serve our customers. With an increasing demand for our high-quality machinery, servicing, and expertise, we are investing in our team, infrastructure, and customer experience. Together with our customers, we’ve grown, refined our processes, and strengthened our commitment to reliable service, expert guidance, and long-term partnerships.
As we continue to evolve, our focus remains on providing the best possible service to our customers across the UK, strengthening our position as a leader in the groundcare machinery industry.
We’re Hiring! Join Our Team
We’re looking for skilled professionals to join our expanding team. If you’re passionate about groundcare machinery and want to work in a dynamic, customer-focused environment, check out our openings:
MACHINERY
MECHANIC
Do you have experience working with groundcare or agricultural machinery? We’re looking for a mechanic to join our workshop team.
AREA SALES
MANAGER
We’re on the lookout for a Sales Manager who can help us grow our brand, develop strong relationships with customers, and drive sales of premium groundcare equipment.
Want to be part of the Middlewich Machinery team?
Get in touch to find out more about our career opportunities!
Based in Middlewich, Cheshire, serving professionals nationwide across the UK.
Middlewich Machinery Expands Team to Accommodate a Growing Business
In 2022, our business went ahead and acquired County Power in Middlewich – a garden machinery business. This move allowed us to broaden our range of products and services and put us at the forefront of the ground care and garden machinery game. We’ve gained new customers, expanded our reach, and added some experienced mechanics to our team.
We have added new brands and products for our customers, making us an even stronger player in the grounds care industry.
The company is poised for continued growth, and it looks forward to serving its customers with the same level of quality and service that it has become known for.
Our Commitment to You...
We’ve worked hard to get to where are today and understand how hard our customers work too. We take the responsibility of supplying reliable ground care equipment and delivering exceptional service to our customers at all times.
We have built up a loyal customer base and have gained second-to-none knowledge about the industry. That said, there is always room to add to our knowledge and to learn something new!
From servicing, repair to selling grounds care equipment and ensuring you get the best results, Middlewich Machinery is here to help you.
You will find us at Middlewich Machinery. Call in, phone or email me to talk about what we can do to help you.
