I am the owner and director of Middlewich Machinery.
I set up Middlewich Machinery when I was just 19. It was just me, my van, my spanner and my determination that got the business ‘off the ground’.
The world of turf care has always been fascinating to me.
I studied Land Based Technology at Reaseheath College, near Nantwich, Cheshire. This gave me in-depth knowledge of the subject which formed a solid backdrop to my work.
Then my passion for excellent turf care came with I began my first full time role with an agricultural and plant dealer. This job gave me so much valuable and trustworthy experience.
My next role that was an inspiration and was one that opened a new chapter. I worked for High Legh Golf Course in Knutsford, an 18-hole championship course and 9-hole academy course.
This expanded and developed my knowledge and understanding of turf and grounds care.
I was then bitten by the turf care bug.
At the start, I undertook agricultural and horticultural work and then any time I had was spent on the golf course, this time as a keen player!
Good golfing comes with lots of dedicated practice.
It’s the same with turf care.
The best care, attention to detail and great preparation will always provide an enviable finish.
Expertise and experience also play their parts in achieving excellent results.
I am fanatical about turf care.
I have always followed my instincts and they nudged me to develop my interest in the golf course itself.
All golfers and golf clubs will know how important the gold itself is to the outcomes of a round of this most revered of sports.
From the fairway to the tee to the green itself, the bunkers, the grain of the grass, all these affect the outcome of a round or two.
Back in 2012, the year of the London Olympics, I focused my machinery business onto golf courses and sports clubs.
Of course, all this has absolutely nothing to do with finding the countless golf balls I’ve lost trying to improve my handicap!
As I’ve worked hard to get to where I am today, I understand how hard my clients work too. I take the responsibility of supplying reliable equipment and delivering exceptional service to my clients at all times.
I have gradually built up my clientele and have gained second-to-none knowledge about my craft.
That said, there is always room to add to my knowledge and learn something new!
From servicing to selling grounds care equipment and ensuring you get the best results, Middlewich Machinery is here for you.
You will find me at Middlewich Machinery. Call in, phone or email me to talk about what we can do to help safeguard your business.
I look forward to meeting you.
Peter
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